Recently, AMD announced that the company is going to invest much more into marketing and become more aggressive on the advertising front. The company also pledged more resources for developers and claimed that the most DirectX 11 titles being developed right now are using AMD hardware.

As far as the marketing part goes, we can definitely confirm that something is up at Markham, Austin and Sunnyvale – a little bird told us of the new video that AMD has is up – in accordance to plan. We’ll see if this is a temporary campaign whether AMD has finished its transformation from "we don’t want to attack anyone" into a fully-fledged "zilla."

Here is the video itself:

We’ll leave the comments for yourself.