Keynote [k??n?t?], noun, has two basic definitions: the lowest note of a diatonic musical scale and the principal theme in a speech or literary work. Several individuals from the technology Who?s Who list will set the tone at with their keynote addresses at the January, 2011 CES gathering.
 
Not unexpectedly, the head of the Consumer Electronics Association that sponsors the Las Vegas spectacular will deliver an opening welcome. Gary Shapiro, president and CEO will begin the public portion of the show with his State of the CE Industry address at the morning of January 6. Use caution if you seek him on Linkedin ? there are 25 professionals sharing his name.
 
Shapiro will be followed by the CEO of the number one company on Fortune’s 2010 World?s Most Admired [Telecommunications Sector] Companies. Ivan Seidenberg has been at the helm of Verizon since its inception in 2000. Shapiro says that Verizon?s ?vast broadband networks touch all facets of the technology ecosystem.?
 
Automobiles and technology have become joined at the dashboard. CES keynote speakers include two representatives from the auto industry, beginning with Rupert Stadler, chairman of the board of management of AUDI AG. In addition to Audi, he has been closely aligned with other brands in the conglomerate as Audi is a subsidiary in Volkswagen Group [formerly Volkswagen Audi Group or VAG]. He will expound on the future of Audi and the ongoing relationship between the consumer technology and automotive markets.
 
A home-grown US auto industry giant, Ford Motor Company, will also be well represented. Alan Mulally, former president and chief executive officer of Boeing Commercial Airplanes has traded his wings for machines that run on good old terra firma. Now President and CEO of Ford, he returns as a popular keynote speaker. We are sure that SYNC with speech recognition, developed through a partnership between Ford and Microsoft will be mentioned.
 
Microsoft?s CEO, Steve Ballmer, even before the show officially opens, will be the first to take the keynote stage. The evening of Wednesday, January 5 will find him headlining in the Las Vegas Hilton Center. A real show opener, Ballmer is expected to present his strategic vision for the future of Microsoft and the industry. With Windows Phone 7 already out in the marketplace, we wonder what else Microsoft will have to unveil at the show.
 
One thing is certain, there will not be a shortage of unveilings of 3D devices. Boo-Keun Yoon is President and General Manager of Samsung Visual Display Business which includes televisions, monitors, and Blu-ray players. He is currently involved with Samsung?s 3D entertainment solution. 3D was the buzz word at CES 2010 and it would be surprising if a large portion of the hoopla this year is any different.
 
CES Power Panel Keynote Speakers: CEO's of Cisco, General Electric and Xerox
 
This year, CES is adding a panel to the keynote line up. Three individuals on the Innovation Power Panel will let us in on how innovation has been integral to their success. The panel includes the only woman on the podium. A success story in her own right, Ursula Burns began as a mechanical engineering summer intern in 1980 at Xerox. She has worked her way up to chairman and chief executive officer of Xerox Corporation. She has led the company to Bloomberg Businessweek’s, The World’s 25 Most Inventive Companies.
 
The other two CEO?s comprising the panel are Cisco CEO John Chambers and General Electric [GE] Chairman and CEO Jeffrey Immelt. Chambers has seen Cisco grow from a $70 million company to more than a $40 billion company. His achievements are recognized and awarded by Time, Barron?s, 20/20, and Business Week.
 
Another long term employee, Immelt has almost 30 years with GE, moving between their Plastics, Appliance, and Medical arenas. Under his guidance, GE has received recognition and awards from Fortune, Barron?s and the Financial Times.
 
This is just a taste of the movers and shakers who will appear in varying capacities during the four day run of the big consumer electronics show. In coming issues, we will highlight other individuals of note.