If you need any proof that the Mac app bazaar is poised to become a smash hit, look no further than the number Apple shared on Friday. Officially, the Mac App Store download count has crossed the one million mark in the first 24 hours of operation. As BSN reported, Apple’s new digital store for Mac desktop software opened for business yesterday with more than a thousand free and paid apps available on its virtual shelves on day one.

The company quoted its boss Steve Jobs who indicated in a written statement that these numbers surpasses their expectations:

We’re amazed at the incredible response the Mac App Store is getting. Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is.

On offer on the Mac App Store are various apps in a bunch of categories similar to the App Store. Developers keep 70 percent of the proceeds while Apple retains its usual 30 percent cut to cover the costs associated with marketing, hosting, payments…

Some traditional Mac developers are worried that the Mac App Store will ignite a new race to the bottom regarding software prices. The process has already started – a number of Mac developers have discounted their apps fearing a sudden influx of affordable iOS ports.

Although users can still get their Mac software elsewhere, they can install software purchased on Apple’s store on all of their personal Macs authorized with the same iTunes account rather than be required to volume-license their purchases. The Mac App Store storefront requires Mac OS X Snow Leopard and an iTunes account and is available via a free Mac OS X 10.6.6 software update. It’ll become an integral part of Mac OS X 10.7 Lion, the next version of the Mac operating system available later this year, Apple said.

Source: Apple