As you can see in the video embedded below, the phone maker has opted for an interesting creative concept that marries Android and PlayStation brands. The advert depicts an edgy man running through a dark alley before arriving to an obscure destination where we see a disturbing scene, a surgery being performed to stitch opposable human thumbs to an Android robot.
The commercial signs off with a close up showing the hand performing the familiar PlayStation thumb gesture, followed by a series of phone shots and the "Android is ready to play" tagline.
In case you missed it, the Xperia Play will be the first Android smartphone to run PlayStation one games via the PlayStation Suite software Sony announced at the PlayStation NGP unveiling late January. PlayStation Suite is being touted as a new platform that brings high-quality gaming to Android devices.
It consists of a digital games store and a new game development environment that lets certified Android handsets run PlayStation one games as well as new titles via a dedicated app. Sony Ericsson’s Xperia Play will be the first Android smartphone with PlayStation Certified branding. Android handsets from other vendors that meet Sony’s hardware certification should arrive by the end of 2011, when Sony’s NGP handheld is set to launch.
Although little had been officially known about the Xperia Play at the time of this writing, the rumor mill has been calling for a 4.2-inch capacitive touchscreen, a five-megapixel camera on the back and at least a 1GHz processor. We know it’ll run Android 2.3 and include a slide-out PlayStation controls with the usual assortment of buttons, such as navigation buttons as well as square, circle, triangle and x action buttons.
We should learn more about the Xperia Play at Mobile World Congress in Barcelona, Spain, where Sony Ericsson will be hosting a news conference this coming Sunday, February 13.