HTC responded to an online-petition, that got the support of over 7000 users. The reason for the petition was, that customers were unhappy with the way the bootloader of Android phones was locked down to prevent flashing of custom firmware images. Some users prefer custom firmwares to get faster access to updates or other customizations not offered by vendors like HTC.

HTC’s CEO Peter Chou issued the following statement using company’s Facebook page: "There has been overwhelmingly customer feedback that people want access to open bootloaders on HTC phones. I want you to know that we’ve listened. Today, I’m confirming we will no longer be locking the bootloaders on our devices. Thanks for your passion, support and patience."

So there you have it – no more bootloader protection on future software releases of HTC. This move will surely receive positive reactions from customers. Also as it improves HTC’s competitive position in the enthusiast space. Still, it remains to be seen how the competitors react to a progressive move such as this one. One thing can be said for sure though ? more competition is always good for customers.