AMD surprised the world with the silent entrance of the new line of products: the CPU/APU/GPU manufacturer launched Radeon DDR3 System Modules i.e. DDR3 DIMM modules.

AMD Radeon Entertainment 2GB DDR3-1333 memory module. The company sells these in Japan since Friday. Picture Credit: PC Watch
AMD Radeon Entertainment 2GB DDR3-1333 memory module. The company sells these in Japan since Friday. Picture Credit: PC Watch

According to PCWatch, the modules are already on sale in Japan, and as you can see they’re carrying AMD-branded memory chips. For now, the modules are solely available in 2GB capacity and divided into three segments: Entertainment series operates under DDR3-1333 designation and offers latency of 9-9-9, "ULTRAPRO Gaming" series operates as DDR3-1600 at 11-11-11 latencies, while Radeon for Enterprise is pending launch, with a lot of details being market as "TBD" (To Be Disclosed).

The weird part that these modules are in industry-standard green, while AMD’s official product page shows marine blue modules. Then again, it’s not that these colors are AMD’s typical colors, since we’ve seen Red and Black PCBs dominating the company lineup. The only green colored parts you can actually find are the organic packaging (FC-PGA and FC-LGA) of the processors, though.

One thing is certain, though. Besides the anonymous memory manufacturer who builds and sells these DIMM modules to AMD, you won’t find many memory makers happy with this decision, yet alone launching and supporting AMD-optimized editions of their own DDR3 memory (such as "Extended Addressing" modules of yesteryear).

Then again, launching Radeon DDR3 memory for Enterprise wasn’t exactly the smartest branding decision of all time. If the company is going ahead into the memory business, "FirePro DDR3 Memory" would be a much better name.