In an attempt to battle tough times, audio electronics giants TEAC and Onkyo have merged together, in order to "increase their competitiveness" on the global market.

According to the Nikkei Times, the two will be very busy on the Tokyo Stock Exchange next week.  Onkyo will be investing in TEAC?s major shareholders for 10% of stock, or 1 billion yen (US $13 million), starting from next week. In return, TEAC will buy 5.83 million shares, about 690 million yen (US $9 million) worth from Onkyo, amounting to around the same percentage.

On top of the financial investments, the two will also be sharing a portion of each other’s product management, marketing, and R&D resources as well.  Both presidents, Yuji Hanabusa of TEAC, and Munenori Otsuki of Onkyo, stated that this new corporate alliance will create new "unique opportunities to both companies to leverage each other’s considerable strengths to provide innovative life changing products to its customers". These changes will hopefully solidify a better relationship in this new cooperation.

Coincidentally, at CES 2012, Gibson Guitar announced their new partnership with Onkyo, utilizing Onkyo?s technologies for their new Pro Audio division. Just a couple weeks before that event, Gibson also snagged Stanton Group – KRK Systems for their reference monitoring, Cerwin-Vega for their live sound, and Stanton DJ for their live performance line. Their exhibition floor space was filled to the brim with products from all of these companies. 

Onkyo also hosted its own meeting room at The Venetian this year. When speaking to a representative for further details about the merger, and what new developments could arise from this alliance, there were none else to elaborate upon. 

Regardless, both manufacturers have their own strengths. TEAC contains several divisions, with its TASCAM division being one of the industry leaders in prosumer and professional audio recording. Onkyo specializes in home cinema audio systems and signal distribution.