If you?re in the PC industry, you’ve heard about the typical silicon valley mentality of conflict. Over the past dozen or so years, we’ve witnessed numerous conflicts between companies such as Intel, AMD, NVIDIA, Google vs. Yahoo, Oracle’s rash statements which remind us of rash statements made by Ryanair’s CEO, Michael O’Leary.

All companies divide themselves in engineering and marketing, and it is marketing that usually drove conflict situations, which is the reason why conflict journalist predominately exists in Silicon Valley and New York area, i.e. the shark tanks. Maybe one of best examples of the silicon valley mentality were legendary Balloon Wars from CeBIT (indoor) and Computex Taipei (outdoor).

When you look at Hollywood and SoCal mentality in general, things tend to "slow down" and people in general don’t care about all the marketing wars, i.e. marchitecture wars, a term coined by one of my former publications.

Thus, we were quite surprised to see – a Silicon Valley conflict mentality appearing in beautiful San Diego. While yours truly was walking from the conference, I noticed something out of place – an Intel truck.

Intel's truck parked outside the Hilton Bayfront San Diego, location of this year's Qualcomm UPLINQ conference
Intel’s truck parked outside the Hilton Bayfront San Diego, location of this year’s Qualcomm UPLINQ conference

With Qualcomm coming to the PC world with the clamshell designs running Windows RT, and Intel coming to the mobile market with its reference phone designs, seeing a blue truck caused quite a flashback.

Intel truck is powered by Hydrogen.

However, unlike the Silicon Valley events… or Computex, or CeBIT, or AMD meeting rooms in a hotel next to the Intel Developer Forum – there was no activity around the truck, since the targeted audience mostly stayed inside the hotel. Even if the plan to cause commotion around the conference, the plan (if any) had a critical errata lying in the fact that the conference was mostly oriented towards the bay, while all the cars exiting the parking lot go southbound, leaving the north and parked Intel truck in the shade.

Coincidence or a plan, we’ll leave you to decide.