Yesterday, HTC Announced the HTC One X+ in partnership with Nvidia to much fanfare. This new version of the HTC One X is an upgrade version of the original One X global version. In the US, specifically on AT&T, this phone actually shipped with a Qualcomm Snapdragon MSM8960. To many consumers, this did not feel like the same experience and in may scenarios some things were lost. One big feature that was lost between the two versions was that the Qualcomm based version did not feature Synaptics’ touch controller which enables smoother scrolling and overall touch responsiveness.

While HTC has made no indications regarding touch, they have made a few pretty aggressive statements about the battery life and performance of the One X+ versus the One X. First, they’ve bumped the clock speed from 1.5GHz to 1.7GHz which is enabled by a higher binned Tegra 3 AP37 SoC. In addition to that, they’ve also performed some battery optimizations which they claim to increase the battery life by 50% over the original One X. HTC claims that with their implementation of the faster 1.7GHz Tegra 3 SoC and Android 4.1 Jelly Bean with some performance optimizations, the HTC One X+ is 67% faster than the original One X. While these claims have yet to be substantiated, we are more than happy to evaluate them once the OneX+ becomes available.

In addition to the 67% performance and 50% battery improvement claims, HTC has gone even further and doubled the storage capacity of the phone. By doing this, they’ve created additional value to the OneX+ when compared to the OneX not only trying to create value in performance and battery life, but also capacity. We believe that this is a very good move and should really yield quite a few premium customers.

While this announcement is great news for Nvidia, as they will be shipping more high-end Tegra 3 chips, the phone is still shipping with an Intel XMM6360 HSPA+ baseband chip globally and is rumored to be using Qualcomm’s MDM9615 LTE chipset on AT&T. We were really hoping that Nvidia would be able to get an Icera modem into this device, as it would be the first full Nvidia solution device on the market. However, we have heard rumors that Nvidia’s Icera modems are close to shipping in devices very shortly. This does mean, though, that this will be the first time Nvidia’s Tegra 3 will be launching on a US carrier in a phone, since the original One X shipped with an MSM8960 with LTE. This should expose more American customers to the Tegra 3 and Nvidia brands and possibly help Nvidia expand their market share in the US beyond the Nexus 7 and ASUS Transformer.