JVC Today announced their newest 4K camera on the market, the JY-HMQ30, which is the very close relative of JVC’s GY-HMQ10 incredibly affordable 4K video camera. The difference between these two cameras is that the new JVC 4K camera is that the new 4K camera support Nikon’s F-mount for Nikon DSLR lenses. This would enable people to use JVC’s 4K cameras with a wide array of lenses and to create different effects from what the fixed lens version is capable of delivering.

JVC’s original affordable 4K camera, the HMQ10, has a fixed lens and allows for users to use four SD card slots to capture the 4K footage into a palatable file size. In addition to that, the zoom lens itself on the camera leaves more for wanting as it only comes in an f/2.8 maximum aperture with a variable focal length of 6.7mm to 67mm. This is being replaced on the HMQ30, with a Nikon F-Mount, however, the camera will not have a built-in motor so all of the focusing with these lenses will have to be done manually. When you take into account JVC’s $18,000 pricetage on the new HMQ30, you start to wonder what JVC is trying to do, since they sell the HMQ10 for under $5,000.

The JVC HMQ30 on the left and HMQ10 on the right, almost identical

If you look at the competing solutions, like RED’s Scarlet, you’ll see JVC is trying to put themselves into the realm of higher-end 4K cameras, even though their sub-$5,000 model hasn’t really changed with the more than triple price increase. A comparable Scarlet setup that supports Canon’s lens setup will run you about $15,000 but already includes some storage.

I’m not quite sure what JVC was thinking with this strategy, but I guess they want their consumers to know that if they want to have interchangeable lenses, they have to pay an additional $13,000. It doesn’t quite make sense to me from any angle, if anything, JVC should have started with this more expensive version at $18,000 and then sold the fixed lens version for $5,000 and removed some features or something. I really don’t understand what JVC is trying to do here, but I guess they’re charging more for the same camera that lets yo have more freedom with your lenses, even though it doesn’t actually offer more functionality since it has to be a manual focus.