Galluscam

In an ocean of ads from mobile manufacturers focusing on buzzwords, competition and technical slang without giving the potential user any tangible clues as to why to really purchase their product, sometimes a good idea pops out. LG managed to do just that with their new ad. Feathers involved.

To illustrate just how the two-axis optical image stabilization works in their flagship LG G2, a humorous and intelligent direction was taken. They used Lizzy, a member of the Phasianidae family and of subspecies Gallus gallus domesticus – known in some parts of the world as the chicken:

LG certainly hit the spot in this hilarious, yet very informative video for the end user. Their flagship G2 joined the likes of the Nokia Lumia 92x/1020 and HTC One, units with an ‘industry trend’ offering the ‘true’ OIS. Just as a reminder, the G2 offers the 13MP Sony Exmor RS CMOS sensor in a camera module containing the f/2.4 optics and OIS, and according to the reviewers, it does a pretty good job with stabilization and overall image quality.