So, as AMD promised during their AMD GPU14 Conference in Hawaii pre-orders of the limited edition Radeon R9 290X graphics card bundle with Battlefield 4 would go on sale today. However, AMD still isn’t talking about the fact that at the current moment the only way to get Battlefield 4 bundled with an AMD GPU will be by pre-ordering this special bundle. What’s wrong with that? A lot of things. First and foremost, this promotion will run no longer than the actual launch of Battlefield 4 (in three weeks) and there will only be limited quantities of 8,000 bundles on hand globally.

So far, none of this is new information. The problem is that now pre-orders are going live in multiple countries around the world and we still don’t even have a retail price for the R9 290X or the R9 290X Battlefield 4 bundle. What’s more bizarre is that websites in the UK like OverclockersUK are taking £99 pre-orders without consumers having any idea of what the final price will be. I cannot remember the last time a major company actually publicly launched a graphics card and then proceeded to keep the price from the public for weeks. We’re already over a week since AMD announced the R9 290X and we still have no idea what price it’ll have.

Then, you’ve got places like Newegg that have multiple GPUs listed on their website, but no mention of price or ability to pre-order. Currently, the three GPUs they have listed from MSI, XFX and Sapphire are listed as ‘Notify Me’.

The guys over at Techpowerup have claimed to found the price of the cards deeply embedded within Newegg’s site code and claim to have found a price of $729. However, Newegg’s own Canadian website is showing the actual price to be $749 CAD, which may reflect the same price as the US since Canadians always seem to pay some sort of unofficial cross-border tax on electronic goods.

Other than those listings, the rest of the web appears to just be listing an arbitrary price until they either have a final price or they get approval to push the official price from their distributors or AMD. In Sweden, their preliminary prices are just placeholders more than anything because I really don’t expect them to be paying almost $1,500 for the exact same GPU as the rest of the world. 

I’m not quite sure what’s going on with this launch or why AMD continues to keep the price from the public, but asking people to pre-order a graphics card without knowing the price or the performance is beyond ballsy. I don’t really know what AMD is thinking, but they seem quite convinced that they’ve got such a winner that price is almost irrelevant. Hopefully AMD will come to their senses and release the price of the card to the public so that people can at least get an idea of where the card should sit in terms of performance.

We’ve got an update here from AMD, from a post they made on AMD Gaming’s Facebook about the R9 290X and Battlefield 4 bundle.

In celebration of the upcoming launches of two of the most important announcements in PC gaming this year, we?ve worked with EA to create the AMD Radeon R9 290X Battlefield 4 Limited Edition available, online for reservation starting today with select resellers and partners. There were only 8,000 of these made so make sure to add your name to the list before they?re all gone! Recommended AMD Radeon R9 290X pricing, specs and performance will be unveiled in the coming weeks. We haven?t released pricing and won?t comment on pricing seen on some e-tail outlets.