On the day that AMD releases the NDA for their new R7 and R9 series of graphics card reviews, Nvidia has also committed to GPU price cuts in order to compete. Since we were in Hawaii to cover the launch of the GPUs with most of the details being given there. The truth is that the cards that were provided to the press are all refreshes of AMD’s previous generation of GPUs with some having the True Audio functionality added as a differentiating factor.
Personally, I’m not a huge fan of refreshes, but AMD’s refresh includes price cuts and power management improvements in addition to the whole Mantle capabilities for future games. While we haven’t had a chance to complete our reviews of the R7-260X, R9-270X or R9-280X, we have found some pretty valuable reviews from some of our colleagues in the meantime.
HotHardware - http://hothardware.com/Reviews/AMD-Radeon-R7-260X-R9-270X-and-R9-280X-Tested/
PCPer - http://www.pcper.com/reviews/Graphics-Cards/AMD-Radeon-R9-280X-R9-270X-and-R7-260X-Review
Hardware Canucks - http://www.hardwarecanucks.com/forum/hardware-canucks-reviews/63522-amd-radeon-r9-280x-3gb-review.html
Following these reviews, Nvidia announced their price cuts for the competing GPUs since AMD’s GPU prices and performance have out-classed Nvidia in the previous pricing scheme. Keep in mind, that the R9 280X is going to be selling for $299, which is effectively a cheaper and better Radeon HD 7970 GPU. At $299, it puts the R9 280X within the price range of the GTX 760, which it handily outperformed in most of the reviews. The R9 270X is simply an update to the HD 7870 which makes its 2GB $199 pricing is pretty competitive. With the 260X, AMD is going to be selling at a $139 price point, which makes it faster and cheaper than the GeForce 650 Ti and GeForce 650 Ti Boost.
What does this mean? Nvidia has to cut their prices to stay competitive. Nvidia told us that their prices would be pretty much come down to the GeForce GTX 650 Ti BOOST 1GB: $129 and GeForce GTX 650 Ti BOOST 2GB: $149. The older generation GeForce GTX 660 down to $179.
These lower prices mean that not only do consumers get more performance for less money, but they actually get more choice for their money. This is just a great situation for consumers, even though AMD is mostly doing a rebrand. While we constantly talk about how little we like rebrands, this is a competitive rebrand with AMD forcing Nvidia to lower their prices in their middle and mainstream graphics cards. While we still haven’t seen any pricing figures or dates from AMD on the Radeon R9-290 or R9-290X, we suspect that AMD may continue to do the same to Nvidia and force them to lower their prices. However, there have been so many different suggested leaked prices for the R9-290X that we simply have no idea and will have to wait until we find out officially from the company.