Lenovo is on a mission to become the alternative not just to Dells and HP?s of this world, but also wants to gun for Apple products. This is the shortest summary of our conversations with several executives at the company which made great strides in 2013 and does not look back. The Lenovo team sees Ultra HD as an opportunity to build a great equalizer and rams past the competition no matter the cost, which should result in a sea of very price competitive products with high-end features.

Lenovo ThinkVision Pro2840m: 4K panel for $799

Good example is ThinkVision Pro2840m. This is a 28? TN panel that will retail for only $799, which is exactly 400 dollars less than a product with the same panel from Philips (UltraClear 288P http://www.usa.philips.com/c/pc-monitor/22098/cat/en/ ). Lenovo aims to beat both Dell and Philips by delivering product at such a low price ? even though it offers the same connection capabilities as the competition (DisplayPort, mini-DP, HDMI and MHL ? good news for owners of Galaxy Note III).

The future is 'almost here': An all-in-one PC running Google Android 4.4 'KitKat' on Tegra K1 at a lower price than an Apple iMac.
The future is ‘almost here': An all-in-one PC running Google Android 4.4 ‘KitKat’ on Tegra K1 for a lower price than an Apple iMac.

Second product uses the same panel as the Pro2840m, but pairs it with Nvidia Tegra K1 in what is the first design win for Nvidia with the new part. ThinkVision 28 4K2K is a 28? All-In-One with a 10-point touchscreen, running Google Android 4.4. This is as close as Google has come to becoming a desktop product and should the price be what we were told it will be, both iMac and other AIO?s are in trouble. Miracast technology is supported, but the connectivity features of this PC are what is expected of a 2014 device: WiFi, Bluetooth 4.0 and NFC. Can Google become a desktop OS vendor courtesy of Tegra K1 and Lenovo? That remains to be seen.

Finally: A 4K Laptop. Less than 1" thick, this touchscreen model is guaranteed to turn some heads.
Finally: A 4K Laptop. Less than 1" thick, this touchscreen model is guaranteed to turn some heads.

Lastly, after many announcements of ?almost there? products such as Retina Display on Apple MacBooks (2560×1600 and 2880×1800), 3K displays on Samsung, HP, Dell and MSI and its own Yoga 2 (3200×1800), Lenovo is the first vendor out the door with a 4K notebook. Lenovo Y40 and Y50 are 14? and 15.6? notebooks with an optional Ultra HD panel (3840×2160) featuring either AMD Radeon (Y40) or Nvidia GeForce (Y50) graphics. Starting price for a baseline FullHD model with AMD Radeon graphics is $699, and will scale up to high $1xxxx with a 4K panel and GeForce GTX.

All in all, Lenovo selected CES 2014 to make a very strong case for its products. What we could not extract from the people we talked to is the way how they created their product matrix, but it?s quite clear that the Chinese giant looked at all of their competitors and decided to outspec them and sacrifice short term profitability for long term market gain.