Dennis Woodside will be dropping into the position of chief operating officer at the online storage company, Dropbox.
Woodside?s Motorola unit was dropped by Google and sold to Lenovo Group. Woodside, however, didn?t fall into the Chinese-based company?s waiting arms along with the product he had overseen during his tenure at Google. The unit under his guidance had not met expectations. Lenovo?s CEO Yang Yuanging told Bloomberg they expected that to change with Motorola under their wing, saying: "In a few quarters we can turn around the business."
Since going to Dropbox, you won?t see Dennis Woodside in front of this logo again.
Dropbox happily added Woodside to their team, filling an expertise that was said to be lacking in the cloud storage company, that of global operations. He also brings strong advertising sales experience that he gleaned at Google as VP when interacting with international advertisers. As engineers, Dropbox co-founders Drew Houston and Arash Ferdowsi are more skilled at the technical side of the business. Woodside isn?t from that background. He was a triathlon athlete in college and after practiced law involving mergers and acquisitions. That experience could serve him well if Dropbox continues acquiring companies, such as they did over the last two years drawing PiCloud and Anchovi Labs into the Dropbox family.
Six-year old Dropbox just ingested almost $3 billion more in financing. The company?s sales have climbed for three years, but 2013?s numbers aren?t in. Sales and profits aren?t always correlated. Consumer users don?t bring as much money to the table as Enterprise user do. Dropbox is looking to branch out putting more emphasis on selling to enterprise customers with beefed up security. Customers are promised 256-bit AES encryption, two-step verification, and SSL which creates a secure tunnel for data transfers.
Who will weather the storm of competition in the cloud storage business remains on investor?s minds. Dropbox shares a direction being taken by competitor Hightail as voiced by their CEO Brad Garlinghouse last year in VentureBeat: "Storing stuff in the cloud is not that hard. We?re much more about the applications and features on top of that storage." Dropbox For Business claims to work with 100,000 apps, including Cisco WebEx Meetings – online conferencing, Smartsheet -project management,- and AutoCad360.