As Samsung always does, sometimes very well and sometimes horrifically, they like to advertise their products. It has without a doubt had a massive impact on the company’s image and virtually turned all Android smartphones and smartwatches into Samsung devices in the eyes of the layman. Most people nowadays just decide between two brands for the most part, Samsung or Apple. Sure, it makes things easier and there are plenty of other phones out there, like HTC’s One M8, but that doesn’t change the fact that most people think in a binary nature.

So, it comes as no surprise that Samsung followed up one of their most successful advertisements bashing Apple with yet another one that bashed Apple where it hurts, battery life. Their original bashing commercial made Apple’s iPhone seem old and tired compared to Samsung’s Galaxy S3 which had a bigger screen and LTE which the Apple devices didn’t yet. So, they were obviously trying to bash Apple where it hurt back then and they’re repeating the same formula this time but by bashing them on battery life. This is likely because Samsung knows that Apple will be releasing devices with larger screens, as rumored and will probably suffer from the same battery life issues of the current generation. A lot of people do get pretty good battery life out of their iPhones, but there’s also no denying that I’ve seen dozens of people with iPhones charging them in any wall socket they can find, more so than ANY other smartphone users I’ve ever seen.

Samsung is clearly trying to capitalize here on what people see every day while going out and traveling. The ironic part is that most of the people that are searching for power plugs are likely going to have to do the same with any Android phone they get, it just happens that they’re currently iPhone users. Also, using something like a Mophie juicepack case would also aleviate this problem which is one of the reasons why you don’t see as many people walking around with their chargers like they used to. However, this still means that Apple fundamentally has a power issue and that you have to make your iPhone twice as thick and MUCH uglier just so that you can get a full day out of the device.