VAIO PCs, from Sony’s spun-off division, are now getting redistributed in Japan. But what’s the difference?

It’s been almost a month since VAIO’s resurrection, and about a week after its official return to the consumer tech market. While it is not particularly exciting news for the average Japanese tech consumer, its return nevertheless still evoked genuine curiosity.

Just how would it really make itself stand out in this post-Sony era you ask? A Japanese tech blog took the simplest idea of comparing the old and new, to see how each other would fare. For the comparison, the unit chosen was the VAIO Pro 13, pitting its old Sony VAIO PC version to the newer VAIO PC version.vaiopro1301

First, of course, is the absence of all Sony logos previously present on the unit, which are now replaced by VAIO logos, save for the one added VAIO logo underneath the unit (which wasn’t a Sony logo before).vaiopro1302

Most of its access ports and function buttons remain unchanged. However the one-touch access button above the keypad is completely gone. This is due to the fact that one-touch access buttons are proprietary features of Sony gadgets. vaiopro1303

The new VAIO Pro 13 in particular is actually a tad bit heavier than its older Sony counterpart, though just at an almost insignificant 0.04kg difference. This model will also be catered in Japan for about $100 less than its original price, from about $1,300 to about $1,200.

And speaking of price, all standard distribution VAIO PC models are in fact slated for a price cut. May not seem much, but at least it would seem that the new VAIO company already knew one of the most vital weak points of VAIO PCs.

Lastly, for all VAIO PCs in general, the design path of future models would more or less concentrate on its PC factor. As spoken by VAIO CEO Takayuki Sekitori, the company’s ultimate goal is “to remove all that is unnecessary, and by utilizing its (VAIO) essence as a PC, create products that would touch people’s hearts, to be truly worthy of the brand’s name.”