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Monday, May 20, 2013
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Comments on article
Expert's view: What AMD needs to do to sell its TWKR processors
Comments
by:
MB
on
7/6/2009
You have to understand he's coming at it from a realistic business angle; as a mass-marketable product, and I applaud this editorial in that respect. This is what AMD wanted to know. As a realistic SKU, ie 'stock', this product has potential, even if outside the norm. If, although using more power and a higher thermal envelope, these parts can GUARANTEE a higher stable clockspeed, or even the norm max overclock of any phenom II, they should be marketed as such to get AMD a review win; a Halo product. THEY NEED IT. As he implied, a normal Phenom II X4 can hit an average around 3.8ghz, but no products are yet showing this almost-guaranteed potential power as a comparable alternative to even the slowest Core i7, and it's wasted potential. Imagine this product priced at $499 versus a $599 Core i7 940 in a review deathmatch. Who would win on performance/dollar ratio? No, the fact the Core i7 can blow it away when overclocked does not matter. We are talking a warrantied product here, the dude with the disposable income that wants the best without looking to overclock boutique machines or without having to tinker with anything. You throw in a cooler to make this product feasible, perhaps something like the revised LCLC the Corsair H50 is based on, and you have what many-a "medium" enthusiast would buy and shoot for anyway without the pleasure/pain of doing it yourself. You wouldn't be paying a HUGE premium over doing it the old-fashioned way, plus you're all set if you want to anyway. If you choose to tinker with it you have the potential of anything from a little more performance than any other AMD product you could buy, let alone on the stock cooler, all the way to setting world records with liquid helium. The point is to find that max feasible producible product and set it loose against Intel's currently tame-clocked Nehalem products.
I think his idea is a great one, and AMD should take note.
by:
Toby Hudon
on
7/6/2009
Why bundle them with any heatsink at all? Virtually any serious OCer will just take it as an insult or at best useless junk adding to the cost of it. Bundling a Swiftech MCW-compact knockoff like the Domino isn't going to really impress anyone who knows what the deal is for a TWKR.
Overclocking focused reviews are funny. On high end hardware they focus on absolute OC, and on low end hardware they focus on percentage OC. AMD used to do very well on the latter, but it seems hard to fight off 4Ghz E5200s these days. I had thought they would sweep the "overclocking for best value" reviews with the unlockable extra cores on the X2 550BE, and then right after it came out (and sold a ton) they announced they were going to block core unlocking.
I still think TWKRs should be available with proof of charitable donation. I'd rather see a school get two modest AMD-based machines than AMD get $499. They can even just write the cost off. Plus I doubt there will be enough TWKRs to satisfy demand for long, as the process improves they'll dry up or be eclipsed by newer core revisions.
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