Cooler Master is not a new company to our lab. We have had multiple items in from them almost all of them have been great products. Today we take a look at Choiix [Pronounced Choice], a sub division of Cooler Master. Choiix appear to be much more peripheral and style oriented than Cooler Master [not that CM does not have style]. They also seem to be aimed at the College crowd and also have a leaning toward female computer owners and users. I am sure that many of our female readers will be happy to finally be able to get computer peripherals that not only work, but have a little more style than the typical male oriented geek-wear. So with that in mind we are taking a look at the Choiix Cruiser. A stylish red wireless mouse with a blue laser and its own mouse pad.
The Box and Goodies
The box on the Choiix Cruiser is... well I have to say I like this style of packaging. After spending more than a few years reading and studying the way companies use product packaging to influence purchases I get a kick out of viewing the different styles and efforts. Here we see one that is inexpensive but effective. It moves away from the cheap feeling clamshell plastic packaging that conveys the message "I am cheap, buy me" and moves to a much more open "I am not hiding anything" style. The clear top allows a complete view of the Cruiser and the included mouse pad while the cardboard lower half conveys a sturdy product. The clear top also allows for features to be listed without taking away from the view of the product [like the Blue Trace Laser].
The back of the box is a little more traditional [with the exception of the orange color]. However again they depart from the norm and use two-tone imagery [White on Orange]. To me it brings images of technical drawings, blue prints and schematics. This same style may invoke other images to different people and is much less of an eye sore than many of the full color images out there.
Inside you will find everything you need to get up and running. There is the Choiix Cruiser, the wireless dongle, a pair of AAA 1.5V batteries, a small user’s manual and the Cruiser mouse pad.
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