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Saturday, March 20, 2010
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nVidia's next-gen GeForce to be called GTX 470 and 480



nVidia decided to unveil the brand name of their GF100-based graphics cards and as usual, it will raise some serious controversy. For over a year now, nVidia is working on giving birth of a three billion transistor monster. The architecture encountered numerous issues but as it looks right now, we're looking at a launch in five to six weeks time.

However, this time around, nVidia decided to perform yet another renaming act, giving precious fuel to ATI fans and just confusing the heck out of faithful customers. As far as series go, GF100-chip will be known as:
  • Tesla C2000 - C2050 comes with 448 cores, C2070 features full 512 cores
  • Tesla S2070 has four Tesla C2070 cards inside a 1U rack containing nothing else but GPUs
  • Quadro FX 4900 / 5900 Series - 448 and 512-core GPUs
nVidia Facebook page
nVidia Facebook page

And now, GF100 will debut with a somewhat unexpected model number - GeForce GTX 470 and GTX 480. Again, GTX 470 will be the unit with 448 cores, while GTX 480 will feature all 512 cores. Final memory configuration is not known, but we would not be surprised if a combo of 1GB and 1.5GB GDDR5 memory is used. The interesting bit is that the company didn't disable one GPC cluster with 128 cores but rather just the half of one - making it 3.5 GPC clusters.

Our ballpark estimate is that the 448-core unit will pack a 320-bit controller and connect to around 1.28GB of GDDR5 memory, while the fully fledged chip will connect either to 1.5GB or 3GB of GDDR5 memory [3GB version would have to use 64-bit version of operating system, though].  

Skipping the GeForce GTX 300 series is only a sad confirmation that nVidia will probably move appropriate G92-based and GT200-based chips into the GeForce GTX 300 series, as the company already began to move some GT200-based DX10.1 parts into 300 series, such as the GeForce 310, a GT200 based chip with 16 cores and 64-bit memory controller. 310 will probably be followed with 335, 340, 350 and so on.

OEMs and ODMs will be happy with the renaming convention, but don't ask end-users and tech support. With every generation of products, nVidia got a chance to create a clear-cut, no non-sense nomenclature. Unfortunately, GTX 470 and 480 are bound to continue that confusion. Then again, that leaves a lot of room for lower-yielding GF100 parts as GTX 460, 450, 440 or the ubiquitous die-shrink coming in a few months. With a surprise or two.
 


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Comments:

RE: When will the 285s come down in price? by: Anonymous on 2/9/2010
Not likely to happen just yet. They are being phased out completely. Supply will dry up and maybe, after the GF400 series comes out (450/460? midrange specifically), the price of the old GTX200 collecting dust on the shelf will come down just to get rid of them.

Suppliers will not drop the price too much though. They paid a pretty penny for that hardware and won't be willing to just give them away. I predict US-$200-250 for a 285 by the end of 2010. A price that will not be competitive ($/FPS/W) with then-current midrange gear.

-HollowFox
Good to see a new DX. by: Anonymous on 2/3/2010
You can't really say that its rebranded.. since it was never released under the 3xx name. But it it was a bit unexpected.

I would rather they had changed it into DreamForce 100 or something.. after all DreamForce was the code name one of the older chips.

But its good to finally see a new DirectX version, the last time that happend for the green team was when the 8800 cards was realeasd back in 2006 sometime.
When will the 285s come down in price? by: Michael A. McKenney on 2/3/2010
When will the 285s come down in price?
When will the 285s come down in price? by: Michael A. McKenney on 2/3/2010
When will the 285s come down in price?
When will the 285s come down in price? by: Michael A. McKenney on 2/3/2010
When will the 285s come down in price?
People look for GF 100 Fermi on market by: Anonymous on 2/3/2010
Peoples may be i am wrong, but whats happen with Nvidia ,GF100 was nice name.Almost half year they are talking about GF 100 and now renamed to GTX 470,480 ,People look for GF 100 Fermi on market but not exist.How, most of people beleive that GTX 470,480 are Fermi.Another stupid move from Nvidia
by: Anonymous on 2/2/2010
wow all this nerd rage about rebranding, who cares!? As long as they release a 2GB consumer card i'll be fine, they could name it GTX_leet_100 if they want.
by: Anonymous on 2/2/2010
there is a rule with you Theo - whenever you talk about amd/ati the tone is positive, whenever you talk about nv the tone is negative.

you have no credibility in the area, because your naked fanboyism and consequent lack of neutrality are blindingly obvious. Hating companies - how farcical and idiotic! You and your fellow fanboys are like little boys playing with train sets and toy soldiers! Pathetic.

would you not be more at home at the inquirer, I hear they have a playpen!
finger cross by: Anonymous on 2/2/2010
i sold my gtx 295 for 300 pound(bought 450) today and waiting for nvidia new cards,.if they dont come with something good i might leave them after beeing with them for morthan 10 year.,
someone said on top they cant fool gamers and exprience customer which was spot on,
so i will wait and finger cross,that theycoming with something good and resonable price.
ATi rebrands too... by: Anonymous on 2/2/2010
ATi had 11 or 14 rebrands (via driver edits etc) in 2009. And its 5000 series mobile chips perform like 4000 series desktop GPU's minus a tier. ie: ATi mobile 5800 = desktop 4850. Hows that for marketing confusion? Both camps do it... some just more than others, but still doesn't make it okay.

Look it up, it's all there.
by: Anonymous on 2/2/2010
Last card i bought was a REBRAND of the 8800 GT. I only found out after it was already in my pc. Needless to say that is the last card i will be getting from the green company. (i have had about 6 computers up to right now, and 6 of those had NVIDIA GPUS). Time to try ATI.
umm by: Anonymous on 2/2/2010
Well they do have a real new generation of parts in the 4xx series. about the 3xx generation, im not sure why they invented that..just for mobile parts? die shrinks?


who knows, all we need to know is new gen is 4xx. Eventually there will be a model 95% of consumers can afford.

I have been a lil cranky towards nvidia as of late but meh maybe itll turn out ok.
Marketing Backfire... by: Anonymous on 2/2/2010
This will only hurt Nvidia's image, re-branding old parts into new is a marketing tactic done out of desperation. Confusing your customers into buying "old as new" will project a dishonest image of Nvidia's marketing practices.

Why can't they settle for a straightforward name/number scheme?, I'd even settle for calling it GF-10x series cards. It doesn't have to be fancy, it does have to be clear...Nvidia isn't fooling the experienced gamers or buyers, only confusing the mainstream customers.
Tesla C20x0 by: Anonymous on 2/2/2010
Theo,

If look carefully into that pdf here http://www.nvidia.com/docs/IO/43395/BD-04983-001_v01.pdf you'll see that the only other difference between 2050 and 2070 is the amount of onboard memory. Both will use the same 14SM chip.

As for the "3.5 GPC" that's a funny description albeit true in essence. As long as the 4th raster units stays operational, in theory the remaining clusters won't suffer from rasterizing/setup inefficiencies in fact they might have more from the latter than they actually need. It might get trickier when it comes to AA performance but in order to speculate on that one would need far more details available than today. Just think that you have 4 raster units each of them being able to process 8 pixels/clock, ie 32 pixels/clock meaning that the remaining 16 ROPs (up to 48 ROPs for the 16SM variant) are most likely meant for additional antialiasing efficiency. Now assuming a 320bit bus for a 14SM variant your ROP count shrinks to 40; if all 4 rasterizing units remain operational you end up with 8 ROPs for additional AA efficiency. Of course in real time no one expects 4 rasters to go into full use due to other limiting factors, but the above speculative logic might be one of the reasons why there will be a reasonable price/performance difference between 470/480.

Finally the 40nm/DX10.1 variants are GT21x chips and not GT200 and at least two variants (GT214/GT212) have been cancelled out of that family of products. The comparison between today's GT21x GPUs and former G9x based GPUs might be vastly underwhelming in terms of performance, but since NV decided to call the DX10.1 variants GT3x0 it's a far better decision to go for 4x0 for the DX11 family of products, then having under the 3x0 moniker DX10.1 and DX11 products. I frankly don't see why it's more confusing; au contraire.

-AiL
NVIDIAN by: Anonymous on 2/2/2010
Great marketing scam by NVIDIA. Re-branding works! They have to do what ever they can to stay in business. It's not their problems that most consumers are so dumb.
I'm not being funny... by: Anonymous on 2/1/2010
But ATI is delivering a REAL whole family of new-tech GPUs whereas NVIDIA is releasing a couple of high-end chips that 95% of their customers won't buy / can't afford.

Anyway, I'm in for 150$ 5850, which is the real price these cards would have if Nvidia had done its homeworks on time.
by: Anonymous on 2/1/2010
I'm glad you mention the naming leaving room for another part.

I think it's important to look back at the 8800gt and GTX260. Both had two iterations - The first with two clusters disabled, the second with one. They shared the same clock-speeds though.

I think there's room for a 384sp part, perhaps with the same clock as the GTX470 (~650mhz/1300?), but with one full GPC disabled and a 288-bit bus, allowing for only 1152MB of RAM. That would likely be a very effective combatant to the 5850, which up to this point, nVIDIA didn't look to have anything to compete against.
Ugh by: Anonymous on 2/1/2010
So this is how it is now with NVIDIA. One real generation of product, and one or more "generations" of meaningless rebrands of previous architecture.

It's really rather ballsy, this marketing scheme. The PC gamers that are their target market are not fooled by this nonsense and it just makes them look like dishonest charlatans.

I guess technologically illiterate consumers must really outnumber those of us insulted by these schemes or otherwise they'd never do this.
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