Intel marketing clip
In a bid to make their Ultrabook plans come true, Intel Capital announced a $300 million fund to foster the development of technologies and innovation for this new kind of devices. Intel continues to claim that Ultrabooks will be the culmination of notebook and tablet features.
“Celebrating 30 years of innovation, the PC is the ultimate Darwinian device and Intel is striving to again reinvent mobile computing,” said Mooly Eden, vice president and general manager of Intel’s PC Client Group. “In 2003, the combination of Intel’s Centrino technology with built-in WiFi, paired with Intel Capital’s $300 million in venture investments and other industry enabling efforts, ushered in the shift from desktop PCs to anytime, anywhere mobile computing. Our announcement today is about Intel mobilizing significant investments to achieve the next historic shift in computing.”
Over the course of the last weeks, there have been repeated reports at DigiTimes about manufacturers being sceptical over the possibility of reaching the sub $999 price point Intel has been touting over and over again. According to the manufacturers, Intel would need to lower the prices of their CPUs and chipsets to make this price point possible. Intel then charged forward with providing a BOM list of a typical Ultrabooks to proove that 21mm thick models weigh in at $475 to $650 and 18mm thick models at a bit higher $493 to $710. If the numbers are correct, there is still some headroom to accomodate for margins of the respective manufacturers. Since the Intel-provided components make up more than one third of the BOM, manufacturers still think Intel would best help with lower component pricing.
Apparently Intel not only remains stubborn on the pricing front, they also aim to drive this whole category forward in many different ways. They acknowledge that the 22nm shrink of the current Core i3/i5/i7 2000 series (Sandy Bridge) will deliver improved power efficiency and better performance. Those chips codenamed Ivy Bridge are slated to arrive in the second quarter of 2012. Only their 2013 chip dubbed Haswell, integrating a new microarchitecture, should drive processor TDP to about half of todays products. Currently Intel offers four different Core i7, three Core i5 and two Core i3 models at 17W TDP, which are suitable for Ultrabooks, according to their ARK processor database. only one manufacturer, namely ASUS, has been said to be on the Ultrabook train. their UX models are said to be introduced by the end of the year. Now it was revealed that Lenovo is also commited to deliver Ultrabooks.
Previously only one manufacturer, namely ASUS, has been said to be on the Ultrabook train. their UX models are said to be introduced by the end of the year. Now it was revealed that Lenovo is also commited to deliver Ultrabooks.
“Ultrabook takes the best technologies and marries them with sleeker designs and extraordinarily long battery life for a new kind of computing experience,” said Peter Hortensius, Lenovo’s Product Group president. “This new type of personal computing aligns with our continual focus on engineering innovative laptop solutions that push the boundaries on mobility.”
And with that, we await to see this era of the 'Ultrabook'.
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