After what we could call "serious leakage" by a lot of online publications, it looks like
Newegg joined the "jumping the gun on Kepler" crew and opened
GeForce GTX 680 for sale for anywhere $499.99-534.99. Just like all the publications that jumped the gun by releasing confidential content, this move by Newegg.com probably can be called
Search Engine Optimization i.e. SEO.
As you can see in the image above, you can purchase the GTX 680 boards from ASUS (cheapest at $499.99), Zotac, EVGA, Gigabyte, PNY, while MSI's board is already out of stock. We're not certain about the availability of the parts, but you can be sure this will be a hot item and we're not referring to exhausted heat.
You can also see Ujesh Desai, VP of NVIDIA introducing the board in a YouTube video below:
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