Are you familiar with Transcend Information, Inc? The memory card in your camera just might be one of their more than 2,000 memory modules. Transcend designs, develops and manufactures flash memory, USB flash drives, MP3 players, portable hard drives and digital photo frames.Transcend products run the gamut of memory, drives and multimedia
At ESC 2012
, Transcend put the emphasis on their advanced industrial grade products, especially the latest SATA III 6Gb/s SSD and SLC SSD, mSATA and half-slim SSDs. Their ESC booth had a professional SSD lifespan monitoring demonstration to illustrate the stability and reliable data transfer capabilities of their SSDs (solid state drive)
The history of the solid state drive (SSD)
goes back to the 1950's. Storagesearch.com
tells us that in 1978, a gigabyte of RAM SSD would have cost $1 million. Today, Amazon is selling Transcend 1GB microSD Memory card for $4.99
Transcend is proud of their own history. Founded in 1988 in Taiwan, they now have facilities on the East and West coasts of the US, and in The Netherlands, Japan, Hong Kong, China, UK, and Seoul Korea. Transcend is the first memory module manufacturer in Taiwan and the second in the world to receive ISO 9001 certification
which is the international standard for the quality management of businesses, specific to the processes that create and control the products.
Their initial Public Offering on the Taipei Stock Exchange came in 2001. In 2009 the company boasted a brand value of US $212 million. Traded as 2451 TT
, their stock price has fluctuated $57.10 - $90.90 over the last 52 weeks.
Sales should increase with the latest announced products. The SATA III 6Gb/s SSD720, using a SandForce-Driven controller
, the SSD720 reaches transfer speeds of up to 550MB/s read and 500MB/s write. A 5GB DVD can transfer in just 15 seconds. At 7mm, this will fit into the new slim form factor devices, such as the Ultrabook. With NAND flash memory, the SSD720 resists shock and vibration, up to 1,500G. It supports the TRIM command in Windows 7 to automatically remove deleted data permanently and it uses an intelligent garbage collection algorithm for advanced free space management in non-TRIM supporting operating systems.
When considering the SSD720, do not confuse the Transcend product with the as-yet non-available Intel product of the same name. The competing company had some leakage in Fall 2011 about a release of their own SSD720 named the Ramsdale. The Intel SSD is said to run on the PCIe bus as opposed to Transcend's SSD720's SATA-III interface. Is the preemptive naming convention Transcend's way of beating Intel to the punch?
Transcend may be a pain at Intel Board meetings, but they take the pain out of finding the appropriate product for their customers. The company makes finding the right product for your device easy on their Compatibility site
which provides easy drop down menus that lead you to what you can use.
Recently, Transcend won the 2012 Taiwan Excellence award for their JetFlash USB drives, their SSD18C3 portable SSD and a StoreJet 25H3P
, a shockproof portable drive for consumers that meets US military drop tests and has space for 1TB.
You can use Transcend products without a guilty conscience, because it's a company with an environmentally-friendly conscience. They take into consideration any possible impact from their products, such as unnecessary material consumption, environmental pollution, and excess waste during delivery. You can review their environmental technology at their Green Program website
Catch Transcend at the ESEC Embedded Systems Expo in Tokyo in May, and the Global Gaming Expo 2012 in Las Vegas, Nevada in October.
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