JVC Today announced their newest 4K camera
on the market, the JY-HMQ30, which is the very close relative of JVC's GY-HMQ10 incredibly affordable 4K video camera. The difference between these two cameras is that the new JVC 4K camera is that the new 4K camera support Nikon's F-mount for Nikon DSLR lenses. This would enable people to use JVC's 4K cameras with a wide array of lenses and to create different effects from what the fixed lens version is capable of delivering.
JVC's original affordable 4K camera
, the HMQ10, has a fixed lens and allows for users to use four SD card slots to capture the 4K footage into a palatable file size. In addition to that, the zoom lens itself on the camera leaves more for wanting as it only comes in an f/2.8 maximum aperture with a variable focal length of 6.7mm to 67mm. This is being replaced on the HMQ30, with a Nikon F-Mount, however, the camera will not have a built-in motor so all of the focusing with these lenses will have to be done manually. When you take into account JVC's $18,000 pricetage on the new HMQ30, you start to wonder what JVC is trying to do, since they sell the HMQ10 for under $5,000.
The JVC HMQ30 on the left and HMQ10 on the right, almost identical
If you look at the competing solutions, like RED's Scarlet
, you'll see JVC is trying to put themselves into the realm of higher-end 4K cameras, even though their sub-$5,000 model hasn't really changed with the more than triple price increase. A comparable Scarlet setup that supports Canon's lens setup will run you about $15,000
but already includes some storage.
I'm not quite sure what JVC was thinking with this strategy, but I guess they want their consumers to know that if they want to have interchangeable lenses, they have to pay an additional $13,000. It doesn't quite make sense to me from any angle, if anything, JVC should have started with this more expensive version at $18,000 and then sold the fixed lens version for $5,000 and removed some features or something. I really don't understand what JVC is trying to do here, but I guess they're charging more for the same camera that lets yo have more freedom with your lenses, even though it doesn't actually offer more functionality since it has to be a manual focus.
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