Today Motorola announced the Moto X
, the first device released from the company since Gooogle's acquisition. By Google's own hand, this device was hyped to be one of the most revolutionary devices that the entire industry would ever see and would have customization to make the device unique to every owner. To the majority of the audience that cared, customization meant unique hardware and software to every user. And apparently, to Google, it meant different battery covers and engraving.
Motorola unveiled a new Motorola X8 platform for the device's processing, which is mainly consisted out of Qualcomm's dual core Snapdragon S4 Pro SoC. But Motorola chooses to obscure this by calling it their X8 mobile computing system... Oh, and they managed to somehow call a dual core SoC with two dedicated DSPs for contextual computing an 8 core system. That wasn't enough BS? How about they claim that this phone can do 24 hours of battery life under mixed usage with a 2200 mAh battery, you know, barely bigger than today's current phones. When you consider that most Windows Phones are dual core Snapdragons similar to this SoC with similar battery capacities and none of them are claiming 24 hours of battery life, you know that Motorola/Google (Googorola) is full of it. Plus, last time I checked, Android was not a more power efficient operating system than Windows Phone.
It gets better, because not only is the Motorola X not sporting the latest processor architecture, but it's also sporting a 4.7" 720P OLED display, you know, that kind of display we had back in 2012. Considering that almost all Android smartphones being released in 2013 have beautiful 1080P displays, it would seem a bit irrational to release a flagship device that is 720P, right? Not according to Google.
If that didn't turn you off from the Moto X, then there's plenty more coming. The fact that you can customize the look of the back of the phone is so revolutionary that Motorola and Google decided that they would in fact charge $199 on contract and $579 off-contract for the Moto X. Not just that, but it will also come with some carrier 'optimizations' meaning that you get to enjoy carrier bloatware. You know, everything Google's Nexus devices have not been.
Motorola claims that you can make up to 2000 different devices with different customizations which include the capacity of the device, the style of the front and back of the phone and some engraving. Which, to me, sounds like horrendous marketing to try to claim uniqueness.
There are some saving graces, The Moto X does sport 802.11ac Wi-Fi and LTE, which are both important features to be considered a flagship phone. It also has the ability to be always listening and execute certain tasks without the user ever touching the phone. However, these features stand out the most when it comes to the rest of the mostly disappointing device. Google and Motorola's own failure with the Moto X was to try to sell this device as the next best thing and to hype it through hints and leaks without making it clear that this was not really a true flagship device when compared to the latest devices out there. It will be especially hard to sell the Moto X when people see devices like the Optimus G2 and other Snapdragon 800-based devices selling for almost the same price on contract but with significantly better specifications.
The device also has some unique software features like showing important notifications as blinking on the screen and the ability to quickly take pictures with two quick flicks of the wrist with the phone in your hand. The latter, however, I don't really see being faster than turning on a phone with a button and sliding to unlock the camera. But Google believes this is a better choice and won't cause any kind of long term wrist damage. Perhaps people may take advantage of the 50 GB of free Google Drive storage for two years, but wait, most people don't really use it anyways.
Google and Motorola can claim that they did all of this for the sake of battery life and user experience, but if they really cared about that, why didn't they use Motorola's battery chemistry from the Motorola Razr Maxx? Why is it that this device is so expensive compared to it's physically superior counterparts? Could it be that Google is trying to monetize part of the price of the device based on software features? Or perhaps its the fact that these phones are supposedly designed and assembled in the US? Perhaps it's the completely unnecessary customization that will be covered by a case half of the time. I don't know, but I don't see the Moto X being successful even if Google throws $500 million at it. I just don't think they've won anyone over.
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