In a somewhat surprising move, EA's own Origin download service has implemented a new policy that they're dubbing The Origin Great Game Guarantee
. This guarantee is a pretty simple one, they guarantee that you will love the game or else you can simply return it. However, there are some limitations on how flexible Origin will be with this program and users need to be aware of these requirements before getting all overly excited about returning every game they buy for a refund. After all, this is really meant to be an appeasement and customer service option rather than something that people abuse (why we can't have nice things).
What's interesting about this program is that it is coming from EA's Origin service and not from Valve's Steam download and content delivery service, which actually has more strict product purchase policies.
Steam's own return policy
: "As with most software products, we do not offer refunds or exchanges on games, DLC or in-game items purchased on our website or through the Steam Client. Please review Section 3 of the Steam Subscriber Agreement for more information."
EA's Origin Great Game Guarantee
simply states that, "You may return EA full game downloads (PC or Mac) purchased on Origin for a full refund--within 24 hours after you first launch the game, within seven days from when you purchased it, or within the first seven days after the game's release date if you pre-ordered it (whichever of these conditions happens first)."
What I like about this is that EA didn't try to overly complicate the procedure
or requirements and made it user friendly and simple.
Now, if EA is trying to do something that consumers have been asking for, and the more popular service, Steam, isn't doing it, then it looks like EA is finally out innovating their competition. I honestly think that this policy is a great one and something that most game services or retailers could never offer. The likelihood that someone will buy a game, play it through in a day and return it seems ridiculous. After all, most people that play through a game and really enjoy it are willing to pay the money and not cheaply return it after having enjoyed the game.
What I hope this does, though, is pressure Steam to implement the same or better program for gamers using their service and to enable people to return games that didn't meet their expectations. Since EA is the sole publisher of the titles on Origin it does make it easier for them to provide such a guarantee, but somehow I don't think this would be too difficult for Valve to implement through Steam.
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