After quite frankly, a complete failure called "Bill Gates and Seinfeld think they're funny", Microsoft continues its ad campaign "PC versus Mac". Sadly, it just went from down to worse. Last week, Microsoft launched a new ad, where an alleged student was picked up on the street in a quest for her new 17" notebook.
At first, the script was pretty cool - let's wait in front of Best Buy, ask people around, and when someone cute appears, snatch him/her (it was bound to be a "her") offer to pay for the thing he/she wanted, guide him/her around, make a sleazy comment or two and get a stack of greenbacks. Shooting ends, you sign a waiver where you cannot charge for your work etc. and the commercial is done.
In One Microsoft Way, things don't go that easily. Unlike several very smart ads for Samsung's products in the UK, Microsoft legal watchdog probably said that Actors Guild would protest, and well, an actress was hired to do the job.
Problem? We live in day and age of Internet, and if you pull off a stunt such as staging an ad, snowball has more chance in hell than you. Everything is on-line, especially a website of this young and inspiring actress.
Congratulations Lauren De Long, you got your 15 minutes of Internet fame. Enjoy while it lasts… and come to think of that, if you have five minutes of time, watch this South Park video. 10 years ago, companies were much smarter, just ask Everywhere Girl about her infamous photoshoot for Getty Images.