Fusion between two things, a beautiful Volvo S60 Concept car and world's top racing simulation manufacturer could result only with one thing: a free game that gives you a chance to drive the car. Volvo is known as a conservative car manufacturer, but in the past 10 years worked hard on softening its image. The latest concept car raised a lot of "ooohs" around our offices, and we already have a person that would buy a car outright, if it looks like the prototype.
A cockpit of Volvo S60 Concept car - who wants one?
Yes, Volvo S60 concept is a beautiful car and we would like to hear who would not smile even in most boring traffic rush - if he's sitting in a cockpit that looks like the one in picture above?
Same cockpit in an upcoming free racing game from SimBin - sadly, the authors didn't put an effort and offer screenshots with AntiAliasing or Anisotropic Filtering enabled, hence the lower quality - Guys, give the PR a decent computer ;)
As a part of this whole "new image", Volvo approached SimBin and financed the development of a free game that will feature S60 Concept, and several racing models from Volvo's rich history. The game utilizes SimBin's renowned simulation engine used in GTR series of games. Volvo - The Game is set for a release on May 26th, 2009.
The game itself...
The case of "Volvo - The Game" actually brings a great point, missed by Ford, BMW, Mercedes and others - why would anyone pay for a game that is a blatant advertisement for your cars, and to boot - it actually isn't good at all?
The cost of development of this game was much lower than those previous titles, and that cost was actually a fraction of marketing budget used for advertising on TV, paper magazines and so on. But those ads aren't interactive, or give you a feel of the car. This game - is.