Asetek's SVP: Leading Gaming PC OEMs will go Liquid Cooling
7/29/2009 by: Theo Valich
When Asetek dedicated their efforts to putting liquid cooling onto mainstream, many enthusiasts were disappointed, but in the end - the company put its mouth where the money is. Today, Asetek is inside systems from Acer, HP/Voodoo and Dell/Alienware, boutique vendors such as CyberPower-PC and even workstation manufacturers such as Boxx Technologies.
Recently, Asetek signed up Corsair to deliver a mainstream liquid cooling part, and so far, that story is a runaway success. We chatted with Gary about the upcoming trade shows and product announcements and then he touched the subject of liquid cooling becoming a standard:
"LC is so compelling for gaming PCs, I expect at least one leading OEM will go full attach as a standard offering. Providing LC as an option is required for any credible gaming system."
In order to truly become a liquid cooling giant, Asetek is working at full speed with OEM and ODM manufacturers in manufacturing enclosures that are compatible with their LCLC [Low Cost-Liquid Cooling]. After the fear of leaks ended by using Teflon cabling, all that Asetek needs to do is to take attention at cases that don't comply with ATX standard [you'd be surprised to know how many motherboard vendors and case manufacturers actually don't comply with the ATX specs.]
Naturally, at present time we cannot disclose the identity of the companies at hand, but Holiday season 2009 and 2010 in general are looking [finally!] to be the time when liquid cooling will hit mainstream. Andre S. Eriksen, founder and the CEO of the company told us once that Asetek will become a $500M/year turnover company and from the looks of it, that year is not that far off.
asetek, gary baum, svp, senior vice president, svp marketing, gary baum asetek, liquid cooling, water cooling, lclc, low cost-liquid cooling, teflon, teflon cabling, teflon cables, OEM, ODM, gaming PC, gaming, Corsair, Corsair memory, Corsair H50, Acer, HP, Voodoo, Dell, Alienware, boutique PC, CyberPower-PC, Boxx Technologies, ATX, Andre S. Eriksen
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