Asia makes a splash at CES
1/18/2010 by: Darleen Hartley
Agama-Jeff Wang; msi-Andy Tung; Asus-Debby Lee; ZyXEL-Hans Tan
TAITRA, the Taiwan External Trade Development Council, around since 1970, sponsored a panel presentation of five different companies, AsusTek, Kye Trade, Micro Star International (msi), Optoma Technology, and ZyXEL Communications. Other Taiwan-based companies who did not participate in this particular forum include Acer, Gigabyte, HTC and Transcend.
Bret E. Lee, from TAITRA, San Francisco, opened the meeting with an invitation for everyone to attend Computex in Taipei this June. The event last year garnered 118,978 visitors, and despite the world market slow down, the list of this year’s exhibitors keeps growing.
Debby Lee, PR Manager for ASUS North America, led off the product discussions for CES 2010. She indicated that reliability tests have proved their computers are reliable, coupled with designs created in collaboration with famous designers of industrial design. With tongue-in-cheek, she pointed out that, closed, the computer can serve as a make up mirror.
Now famous for their Eee PC, Asus is proud of its UnLimited Series Notebook. The UL80Vt contains Intel’s Core 2 Duo SU7300 processor for multitasking, and ASUS Turbo33 technology for superior performance. Add in the dedicated Nvidia GeForce G 210M graphics card, and 12 hours of battery life, you have a unit to be reckoned with.
The second company at the podium, Kye Trade, was described by Jeff Wang, Sales Manager. Agama is their brand which focuses on designing mice, keyboards, webcams, and head sets. The HD webcam, V-3000 with 3.0MP image sensor, includes a headset for MSN, Skype, and internet video charting. It takes great images with 720P (1280 x 720) HD video.
Attendees were treated to a free product, battery included – their M900LS mouse with a 1600 dpi laser sensor, which comes with a super mini (smaller than my thumbnail) receiver that snaps into the bottom of the unit for ease of travel. The graceful packaging with the artistic Agama logo made an impressive gift.
A somewhat gadget-like offering is their Ring Mouse, yes, a ring that is a wireless mouse that moves the cursor with the touch of your finger. A touch sensor of 1200 dpi resolution makes it extremely accurate.
Their Keyboard KM 820 came out of a medical study to determine how much pressure is needed on key board. Similar testing took place for their headset which looked at the pressure and temperature resulting from extensive wearing. In both cases, Agama delivered lower numbers than their competition. Temperature readings are actually two degrees Centigrade less.
The third company to present, msi, is not an upstart, new company. Its founding reaches back to 1986. Their motto “Quality products create faithful customers” indicates their dedication to being the best of the best in research and development. To this end, their products are tested rigorously and attain a 99.6 percent quality rate, far higher than the industry standard.
Andy Tung said that this year msi is adding four new models to its Wind line, with a special 1M Classic Edition netbook. msi showcased seven new touch screen All-in-One PC models in the Wind Top Series.
Jon Grodem of Optoma
Jon Grodem, Senior Director of Product and Marketing, told us about Optoma Technology. They manufacture projectors and digital display products. Their offerings include small Pico projectors for on-the-go use, data projectors for business and schools, and 3D ready home theater and gaming projectors.
The HD20 home theater projector features a Texas Instruments 1080P DLP chipset and BrilliantColor technology with two HDMI inputs, as well as VGA, component and composite video inputs. Grodem claims that the PK301 sets the gold standard for Pico projectors at only eight ounces, including battery, and best in class brightness of 50 lumens, with a contrast ration of 2000:1.
The final presentor was from ZyXEL, Hans Tan, Director of Product Marketing. The company is long lived also, founded in 1989, and is a leading provider of complete broadband access solutions. It has 3,200 employees and distributors in 70 countries. Their MWR mobile wireless router series is service provider independent, with 3G and a 4G future. Mr Han tells us that it is the first 11n mobile router.
He also claims the ZLR 2070S is the world’s first fixed LTE CPE/SOHO router, an all-in-one multi service gateway. It has benefits for consumer electronics, appliances, health care, public utilities and telematics.
Taiwan is a force within the technology industry, as this sampling of companies proved.
Taiwan, TAITRE, Taipei, Computex, msi, Asus, ZyZEL, Hans Tan, Debby Lee, Andy Tang, Jeff Wang, Optoma, Acer, Gigabyte, HTC, Transcend, UL80Vt, Nvidia, Agama, Jon Grodem, Bret Lee, Kye Trade, web cam, pico
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