EVGA has recently made some major changes within the company and that became evident at the CES show in Las Vegas last week.
During CES, EVGA made the announcement that they would be getting rid of their TR warranty SKUs and introducing a KR SKU instead, effectively killing their existing two-year warranty and introduce instead a three-year warranty. The change follows a recent introduction of EVGA's Advanced RMA program in Europe.
Some people, for unknown reasons, decided this meant the end of EVGA's lifetime warranty, which couldn't be farther from truth. Basically, EVGA will now offer a three-year warranty to all customers without requiring registration. As a result, folks needn't worry about registering their product in order to get their warranty.
In addition, people won't lose a year of their warranty if they register late. In the past, EVGA required a 30-day registration in order to get a full two-year warranty or a full lifetime warranty. This is no longer the case with the KR SKUs. On top of that, EVGA will be simplifying their SKUs altogether to make it easier for everyone to identify EVGA products.
EVGA will also offer customers with KR SKUs the option to upgrade their warranty to a five-year or ten-year warranty within 30 days of purchase. The price of the upgrade will be determined by the products' MRSPs listed on EVGA's site. Also, when purchasing the extended warranty KR members will gain the option to step-up in the future. The existing AR part numbers will still exist, and they will still offer Lifetime Warranty upon 30 day registration as well as Step-Up.
For those that don't remember, EVGA's step-up program gives the customer 90 days to upgrade their product to something in the event that something came out after their purchase. This also gives customers the choice of not having to pay for a lifetime warranty when they don't really perceive themselves needing one.
Many have said they liked EVGA's products but refused to pay for a lifetime warranty when they knew they weren't going to need one. This should help boost EVGA's sales while still giving customers more options and flexibility. On top of the customer service announcements, EVGA also showed us a slew of new hardware.
These include three P67 boards, all featuring USB 3.0 and SATA 6G and one of them being M-ATX. And they also showed us the yet-to-be-named dual-GPU Nvidia card. It's rumored to pack in 2GB of GDDR5 and should allow for single card Nvidia 3D Vision Surround since the two GPUs on the card are technically in a form of SLI.
EVGA has not detailed what GPUs will be in the final version of the card, nor the expected retail price, but we expect it to be no less than two GTX 460s and no more than $600.