CES has a sweet tooth. The electronics show knows the fastest way to a techie's heart – chocolate. Specifically, chocolate and peanut butter. That's right. Reese's Peanut Butter Cups is the official candy of the Consumer Electronics Show. Not to be outdone by the new product announcements Reese's had an announcement of their own. Yep, Minis, called state-of-the-art candy, were unveiled at the show.
Keeping with the theme of smaller is better, the electronics show highlights pocket sized cameras, phones, and radios. Foundries have reduced chip sizes from 45nm to 35nm to 22nm. Reese's has a new small offering too – their dime-sized treat is the first snack candy to be introduced at CES.
Sandy Bridge meets Reese's Mini Peanut Butter Cups
Tying the candy into the show was the comparison of a dime, the new mini cup, packed with flavor, and the new 2nd Generation Intel Core processor for PC's, packed with 1 billion transistors. Anna Lingeris, spokesperson for the Reese's brand, played off the tech industry jargon saying that the candy interfaces with the user's taste buds. She said:
They solve an important issue for techies, too – their size and unwrapped state makes them ergonomically perfect for one-handed internet surfing or tapping out a text message.
The Hershey Company, the largest producer of quality chocolate in North America, is responsible for the mini cups. Jim St. John, Vice President of Research & Development, opened a giant orange Reese's box in the Grand Lobby at CES. Attendees saw the new Reese's Mini sitting on a glass pedestal, under a spotlight.
The Hershey Company has operations throughout the world and more than 12,000 employees. Their revenues are pegged at more than a sweet $5 billion. A subsidiary, Artisan Confections Company, markets the premium chocolate offerings Scharffen Berger and Dagoba which uses organic cocoa.
Hershey partnered with the Bill and Melinda Gates Foundation, in conjunction with the World Cocoa Foundation and its member companies to invest in the $40 million, five-year "West Africa Cocoa Livelihoods Program.
The program is designed to boost farmer incomes significantly by moving cocoa growing from subsistence farming to true social and economic sustainability, in West and Central Africa, where approximately 70 percent of the world's cocoa supply currently originates. In its own home-grown charity endeavor, the Hershey Trust Company administers the Milton Hershey School, established by the company's founder in 1909.
The school provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. So eat those chocolate peanut butter cups without guilt. You are supporting good causes.