What to Expect from AMD's APU13 This Week
11/11/2013 by: Anshel Sag
AMD's Developer Summit here in San Jose, California is about to kick off. This conference is AMD's yearly developer conference and this year is being called APU13. So, it comes as no surprise that we are likely going to hear a lot about APUs and the software behind them. So, in preparation for the kick-off keynote that will be delivered today by Dr. Lisa Su at 4PM PST, we're going to give you a short little summary of what you can expect from the conference this coming week and what we'll be covering.
If you look at the official agenda itself, you really don't have to do much guessing, but we'll still make it simple for you and save you some time searching. The APU conference will be kicked off by Dr. Lisa Su, SVP and GM of Global Business Units, she's kind of like a second CEO when you take into account what she does. She will most likely make some sort of announcements regarding AMD's long awaited Kaveri APU, which is expected to launch very soon, if not during this conference and ship to consumers early next year. Following her keynote, Phil Rogers, Senior Fellow at AMD and will be giving a keynote about none other than HSA. Considering that last year he announced the HSA Foundation at AMD's AFDS last year in Seattle, it would come as no surprise if he comes back to us with more significant updates as a follow up to Lisa Su's potential announcements.
The next days I believe we will be seeing lots of big announcements from AMD partners and HSA members such as ARM, Oracle, Mediatek and Imagination technologies. While we do not know the scale or breadth of these announcements, I believe that we will be seeing something substantial from the HSA foundation this year. Additionally, in the following days AMD has also partnered with EA to have an AMD Fan Day on the 13th at the convention center as well. This event reminds me a bit of what Nvidia did back in 2008 at Nvision 08, which was actually my first industry event (went as a gamer). Unfortunately, they haven't done an event like that since, so it's great to see AMD bringing gamers and developers together to enjoy the hardware and software that they all use to make their favorite games.
Since Johan Andersson and Mark Papermaster will be talking that day, I expect that we'll be hearing a lot more about Mantle and Battlefield 4. While I don't know the details of Mark's speech, I have a feeling that Johan will give us far more concrete data, figures, and features of Mantle that we haven't seen yet. Right now, Mantle is more of a theoretical set of APIs that we haven't really seen or heard put into practice, so it will be interesting to see how that pans out. Hopefully we'll see some interesting Battlefield 4 announcements both related to and unrelated to Mantle.
For now, that's all we've got. Stay tuned for the rest of the week while we cover the various keynotes and announcements and ask the important people the right questions.
AMD, AFDS, APU13, AMD Developer Summit, Gaming, EA, Battlfield 4, BF4, Battlefield, DICE, Lisa Su, Mark Papermaster, Johan Andersson, Phil Rogers
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