Call of Duty: Ghosts Ships (But Doesn't Sell) $1 Billion
11/6/2013 by: Anshel Sag
As many of you know, the last blockbuster game release was Grand Theft Auto V, which managed to sell over $800 million in a single day and $1 Billion in three days. Well, it seems like the guys and girls at Activision one upped the people at Rockstar Games with Call of Duty: Ghosts. Activision managed to sell over $1 Billion in copies of Call of Duty: Ghosts which would translate to over 16 million copies sold on the first day when you consider an average sale price of $60 with some people paying more and some people paying less.
While some people will directly compared the two against each other, it isn't fair to really do so because the two games cater to entirely different styles of gameplay. GTA V is more of a sandbox-style 3rd person shooter game, while COD Ghosts is more of a linear FPS game. The amount of overlap between the two titles is likely pretty significant, so to consider them competitors isn't necessarily fair. COD Ghosts isn't even really comparable to Battlefield 4 in my opinion, but both are technically FPS games that sell for about the same price. So, if anything, we should be comparing COD Ghosts to Battlefield 4. However, Battlefield 4 is a much more PC-centric title than COD Ghosts and COD Ghosts is targeted towards consoles with a much bigger install base. Either way, $1 Billion for a single day on the first day of a game's release is huge.
What does this all mean? Video games have officially eclipsed all other forms of entertainment by such a margin that a comparison is almost unfair. When you take a look at the most successful movies of 2013 so far, all sales includes, you can see that the top 3 movies of this year combined still do not account for the sales figures of Call of Duty: Ghosts in its first day. The reality is that people like interactive gaming and that is likely to continue with the advent of new technologies like 4K, Oculus' Rift, and the new interfaces and experiences that we are likely to get with the new consoles as well.
Call of Duty: Ghosts shows that the blockbuster games are still making the big studios a ton of money, even if they seriously lack any sort of creativity. The sad truth is that lots of the most successful games are not necessarily risky endeavors, but rather less-risky profit machines just like most blockbuster movies are today. You have the indie and the blockbuster, with a few break-out titles, and that's the sad truth. The game industry has completely (d)evolved into what the movie industry is today, but at a far more successful scale and in what I believe to be a more cutthroat business
UPDATE: It has come to our attention that Activision's announcement actually stated that the company has shipped $1 billion worth of inventory, but has not actually sold all of that inventory to consumers directly. So, the $1 Billion figure is what the company is reported as having left inventory, but all of those copies have not actually been sold to gamers yet. As such, this does not actually eclipse the GTA V launch, but rather obscure what their sales actually were on the first day. And judging by the odd wording, I have a feeling that they didn't sell $800 million worth of games on the first day like GTA V.
We will be following the sales of Call of Duty: Ghosts so that we can give you the most accurate figures to date.
Activision, Call of Duty, Call of Duty Ghosts, Ghosts, COD Ghosts, COD Goats, COD, FPS, Sales, $1 Billion
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