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DIGITAL ENTERTAINMENT, BUSINESS
NEWS
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Digital signage is one of the most powerful, cost-effective communications tools available; subce today’s consumers are constantly bombarded with messages, they’ve become more discriminating about their exposure.
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SOFTWARE, BUSINESS
ANALYSIS
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Undue focus on the downturn has masked an essential underlying shift in the market for signage. To draw on the Boston Consulting model, Digital Signage has moved from the Early Adopter to the Early Majority phase.
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