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Wednesday, June 19, 2013
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Samsung Accused of Deceptive Advertising Practices
HARDWARE, BUSINESS NEWS
South Korean company is under investigation by Taiwanese authorities following the allegations that they paid students to post malicious comments about competing device manufacturer - HTC.
On 4/16/2013 by Denis Jelec... Comments (0) Read more
LG Trolls Samsung Ahead of Galaxy S IV Launch in New York
HARDWARE, BUSINESS NEWS
In a bit of quick and good guerilla marketing, LG has posted an advertisement in Times Square in New York to counter Samsung's Galaxy S4 advertising around the city prepping for today's launch.
On 3/14/2013 by Anshel Sag... Comments (0) Read more

Qualcomm Poaches Anand Chandrasekher, Former Face of Intel's Atom and Ultrabook
HARDWARE, BUSINESS NEWS
Last spring, Intel lost a head of Ultra Mobility Group as Anand Chandrasekher decided to pursue "other interests". He reemerged today as the Chief Marketing Officer for Qualcomm.
On 8/6/2012 by Theo Valich... Comments (0) Read more
From Lame to Fame: How to Create a Good PR Strategy
BUSINESS, BLOGS ANALYSIS
The pervading ideology around "app marketing" focuses primarily on promotion within the app marketplace as well as bought media on [typically] mobile networks to drive traffic. In this article, we'll dig deeper in PR strategies.
On 7/24/2012 by Rebekah Iliff... Comments (0) Read more

Richard Hashim, One of Corsair Veterans Leaves the Company
HARDWARE, BUSINESS NEWS
Seems like the beginning of third quarter 2012 is market with high-level departures amount multiple companies we cover. Richard Hashim is the latest exec that expressed his desire to change.
On 7/23/2012 by Theo Valich... Comments (0) Read more
VIDEO: Is Fractal Design Define XL Case Shotgun-Proof?
HARDWARE, DIGITAL ENTERTAINMENT NEWS
We received an interesting video from Josh Smith, our former Lab Editor. Currently serving as Vice President of Marketing at Fractal Design, Josh came up with quite a unique video for the Define case.
On 7/3/2012 by Theo Valich... Comments (0) Read more

Remnants of Silicon Valley Mentality: Intel Parks a Truck Next to Qualcomm Uplinq
DIGITAL ENTERTAINMENT, BUSINESS NEWS
If you’re in the PC industry, you’ve read dozens of stories about one company pulling stunts on another to spoil a product launch or a trade show. This time, Qualcomm got the dose of Intel tactics.
On 6/28/2012 by Theo Valich... Comments (0) Read more
Photoshop Magic: How McDonalds Advertises Its Burgers
SOFTWARE, BUSINESS NEWS
One of popular viral videos is the one how McDonald's advertises its food, since there seems to be quite a difference between the actual product and its picture. Answer? Adobe Photoshop.
On 6/21/2012 by Theo Valich... Comments (0) Read more

Godfrey Cheng formerly of AMD Joins Rick Bergman at Synaptics
BUSINESS NEWS
As we had reported two weeks ago, one of our good friends in the industry, Godfrey Cheng, has joined Rick Bergman at Synaptics.
On 4/16/2012 by Anshel Sag... Comments (0) Read more
AMD's "Good Spirit" Godfrey Cheng Leaves the Company
HARDWARE, BUSINESS NEWS
Following the departure of Eric Demers to Qualcomm, we wondered is the next human story from AMD coming about a departure or a big signing. Sadly, the news is of a former kind.
On 4/2/2012 by Theo Valich... Comments (0) Read more

Industry Veteran John Byrne Replaces Emilio Ghilardi at AMD
HARDWARE, ENTERPRISE, BUSINESS NEWS
Recently, AMD announced the departure of Emilio Ghilardi as the Chief Sales Officer and in fact, it was a good move. The company now promoted John Byrne to role to fill Emilio's shoes.
On 2/16/2012 by Theo Valich... Comments (0) Read more
AMD Lays off Nigel Dessau, Chief Marketing Officer?
GRAPHICS, HARDWARE, BUSINESS RUMORS
There is no doubt about it, the new CEO of AMD, ex-Lenovo ace Mr. Rory P. Read is continuing to make changes to the executive team. A little bird told us that his latest action was the departure of its CMO, Mr. Nigel Dessau.
On 12/12/2011 by Theo Valich... Comments (0) Read more

EXCLUSIVE: Letter from AMD CEO Rory Read to the Company
HARDWARE, BUSINESS NEWS
We have received a letter which Rory Read, the new AMD CEO announced massive layoff to the remaining employees of the company.
On 11/3/2011 by Theo Valich... Comments (0) Read more
PROFILE: David J. Kenyon, BSN*s Worldwide Channel Executive for 2011
HARDWARE, BUSINESS NEWS
Starting today, we're introducing a new section on BSN, which is executive profile. Over the course of next couple of weeks, we are going to feature executives that make the difference.
On 10/26/2011 by Theo Valich... Comments (0) Read more

How Intel Pays Off Journalists
BUSINESS NEWS, RUMORS
Often, our readers comment that press is paid off one way or another, rooting for one party or the other. You're perfectly safe here - but think twice about the others...
On 9/13/2011 by Thomas Gordon... Comments (0) Read more
Qualcomm Attempts to Rebrand Snapdragon
GRAPHICS, HARDWARE NEWS
In an attempt to simplify Snapdragon, Qualcomm has renamed and rebranded snapdragon into three categories.
On 8/9/2011 by Anshel Sag... Comments (0) Read more

Kinect Arrives on PC: Microsoft Releases Kinect SDK for Windows 7
SOFTWARE, DIGITAL ENTERTAINMENT NEWS
Microsoft's runaway sucess, Kinect kit for Xbox 360 is coming to PC. Following 11 million units sold in less than a year from its debut, Microsoft wants to expand to vast base of PC users.
On 6/17/2011 by Theo Valich... Comments (0) Read more
How Digital Signage Dayparting Brings New Relevance to Advertisements
DIGITAL ENTERTAINMENT, BUSINESS NEWS
Digital signage is one of the most powerful, cost-effective communications tools available; subce today’s consumers are constantly bombarded with messages, they’ve become more discriminating about their exposure. 
On 6/8/2011 by Jeff Hastings... Comments (0) Read more

New Software Simplifies the Shift to Digital and Interactive Marketing
SOFTWARE, BUSINESS ANALYSIS
Undue focus on the downturn has masked an essential underlying shift in the market for signage. To draw on the Boston Consulting model, Digital Signage has moved from the Early Adopter to the Early Majority phase.
On 5/30/2011 by Andy Marken... Comments (0) Read more
Epsilon SNAFU: Best Buy, Chase Fall Victim to E-Mail Data Theft
ENTERPRISE, SECURITY NEWS
Epsilon is a company you don't hear a lot about… unless they make a critical security issue that compromises your own data. Latest companies that lost your data are Best Buy and Chase.
On 4/4/2011 by Theo Valich... Comments (0) Read more

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