The new episode of the Microsoft's marketing campaing "Laptop Hunters" is out. This time we meet Lauren, a pre-law school student and her mom Sue. Nope, they're not looking for the cheapest laptop around.

Apple fans will talk up the aesthetics of the Mac over the PC, we even see it shown in the Apple ads. But what happens when you combine the power of choice from a PC with an artist's passion? Well... you get the murderbox...
 

While the promise of ultra-cheap Macs that can match commodity PC clones on price seems God-given, in reality such move wouldn't necessarily translate into a justifiable market share gains.

My neighbor's 2.5 year old kid can switch cartoons from her mom's PC to his own room TV. I can't do that. So, why wouldn't an 11-year old get a $1500 laptop?

Meet Giampaolo, alleged recent college grad and engineer (good looking one, too) that is looking for a laptop. Does this story sound familiar to you? Exactly, meet the new actor in Microsoft's ad campaign.

At first, concept was simple: rip-off an MTV reality TV show with people doing crazy stuff for $5-10-20. But then corporate watchdogs rode in and well... staged the whole thing.