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HARDWARE, BUSINESS
ANALYSIS
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Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective form of in-store promotion.
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SOFTWARE, BUSINESS
ANALYSIS
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Where do you draw the line between DIY digital content development and using the services of professional digital content developers?
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BUSINESS
ANALYSIS
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This year, social media and customer contact tools changed the rules of engagement. Large and small retailers are using mobile and social media customer contact/relationship programs to bring consumers into the store.
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DIGITAL ENTERTAINMENT, BUSINESS
NEWS
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Digital signage is one of the most powerful, cost-effective communications tools available; subce today’s consumers are constantly bombarded with messages, they’ve become more discriminating about their exposure.
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SOFTWARE, BUSINESS
ANALYSIS
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Undue focus on the downturn has masked an essential underlying shift in the market for signage. To draw on the Boston Consulting model, Digital Signage has moved from the Early Adopter to the Early Majority phase.
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